So today, I visited a new market not far from home. From what I had been hearing, this new market will give my beloved Whole Foods a run for its money... well it's not a bad market, but it's not Whole Foods.
The parking lot, and the store was packed with people which always happens on a grand opening weekend! Grand openings always make for crowded aisles, as do the folks that run into friends and just stop in front of you.
The set up of the store is a bit odd, but the store is smaller than your standard supermarket. Bakery, Deli, Meats on the right side, Produce is center middle to center back, Dairy/Frozen back left, Grocery middle left, non grocery (alcohol, cosmetics, bath products etc.) front left. The strategy of just shopping the walls doesn't seem like it would work here.
It is a nice market, especially the meat counter (which I just glanced at) but as far as produce goes, Whole Foods has the market cornered. I bought sale cherries at FT for $.98 a pound ( regular price $4.99 per pound) they are smallish and not spectacular by any means.
Bing cherries at Whole Foods were the same price and half again the size.
Peaches and nectarines $.88 per pound - not the best I have had as they were a bit green but not bad.
Daiya cheese is on sale for a dollar off, but normal price is in line with Whole Foods and Target.
Kind bars are $2.99 at Target, at FT they are $3.89.
Sweet Earth burritos are $2.99 at Target, at FT they are $3.79
Ezekiel 4:9 Cinnamon Raisin bread $6.99 at WF, at FT it is $7.99
There were some products that lower Merry's Miracle Tarts are almost $2 cheaper than WF, but they are a desert that doesn't make it into my cart very often.
It will be interesting to see how prices change and what the store looks like after the novelty wears off. It is awfully nice having a new grocers to go to when I don't want to make the drive to Whole Foods and I don't want to have to fight the temptation that is Target clearance shopping racks - but as far as fresh produce, Whole Foods still claims the number 1 spot!
I think I may just have to get a grocery list together and shop it at both locations and see how we come out!